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Cosmetic Dentist - East Brunswick, NJ

Does your smile make you feel confident or self-conscious? Empowered or held back? If you fall into the latter categories, then our cosmetic dental services may be exactly what your smile needs. With Dr. Ruiz, our skilled cosmetic dentist in East Brunswick, NJ, we can eliminate stains, chips, cracks, and gaps with ease and give you the smile you have always wanted. Whether you want a minor touch-up or a dramatic makeover, they are always able to deliver beautiful results. Ready to get the smile of your dreams? To start, simply contact us today.


Cosmetic dentist comparing smile with veneer color chartPorcelain veneers are extremely thin ceramic restorations that are fitted directly onto the teeth. With them, we can improve the teeth’s appearance in a number of ways all at the same time. With them, we can:

  • Instantly whiten the teeth
  • Cover chips and cracks
  • Make misshapen teeth appear normal
  • Straighten slightly misaligned teeth

You can get one to enhance a single tooth or an entire set to transform your smile. They are always custom-made, so it is entirely up to you and your imagination.

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Metal-Free Dental Restorations

Closeup of smile after metal free dental restorationWhen one of the teeth that shows when a smile becomes damaged, we will not simply slap on a metal crown and call it a day. For this situation, we will utilize a more elegant solution. Using an all-ceramic restoration, we will be able to restore your teeth in such a way that only you and your dentist will know that you have had dental work. These restorations are just as strong as traditional metal ones, and they can be color-matched to help them blend it seamlessly with your smile.

Dental Bonding

Man in dental chair with flawless smile after dental bondingHave a small chip, crack, stain, or gap in your smile that instantly draws your attention? We can take care of minor imperfections like this very easily using a quick treatment called direct bonding. Your dentist will apply composite resin to your tooth to build up its shape, and they will use their artistic touch to literally sculpt it to perfection. The treatment itself can usually be completed in an hour or less, does not require anesthesia, and it is also one of the most affordable cosmetic treatments we offer.

Teeth Whitening

Closeup of smile half before and half after teeth whiteningEveryday foods and beverages and even aging and genetics can leave your smile looking a little dull and discolored, and most over-the-counter whitening products are not strong enough to restore your smile’s natural shine. Thankfully, with either our in-office or at-home professional whitening treatment, we can make your smile 6-10 shades brighter in almost no time. Whether you want instant results or what to whiten in the comfort of your own home, we will have exactly what you need to smile with confidence.

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Gum Recontouring & Crown Lengthening

Flawless smile after gum recontouring and crown lengtheningDo your teeth appear to be too short or stubby for your face? Would you say that you have a “gummy” smile? If so, we can easily fix this issue using our soft tissue laser. Using the laser’s highly concentrated beam of light, we can eliminate excess gum tissue to reveal beautiful dental structure that was hidden underneath. Then your dentist can shape your gum line along your teeth to give you that perfectly proportioned look, all over the course of a single visit.

Invisalign® Clear Braces

Closeup of smile with Invisalign trayHave you always wanted to straighten your crooked, crowded, or gapped teeth but have not because you did not want to get noticeable metal braces? With Invisalign®, now you do not have to. This system uses nearly invisible clear plastic aligner trays to gently shift the teeth in the most discreet way possible. No one will notice that you are wear one, and you can even take them off whenever you want to eat or brush your teeth, making Invisalign® extremely convenient as well.

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Cosmetic Dentistry FAQs

Woman with white teeth smiling while standing outside

Although our team would be more than happy to answer any questions you have about cosmetic dentistry over the phone or at your consultation, we know that some patients enjoy doing their research online. So, we’ve dedicated this next section to answering FAQs! If you can’t find the answer you’re looking for here, then don’t hesitate to give us a call so we can help.

How Do I Know If I Need Cosmetic Dentistry?

“Need” is a strong word. With that said, if you take measures to cover your teeth – like keeping your lips closed when you smile or covering your mouth when you laugh – then you could certainly benefit from cosmetic dentistry. In fact, if you’re at all unhappy with your smile it’s worth scheduling a consultation! From there, one of our dedicated cosmetic dentists can sit down with you to learn about what you want to change about your smile as well as what your aesthetic goals are. They’ll review all of the treatment options they recommend, provide you with an estimate of the price, and answer any questions you have. It's that simple!

How Long Does Cosmetic Dentistry Last?

There are two main factors that impact the longevity of your results: the treatment itself and how well you care for your smile. Let’s start with the first one: the treatment. There are some smile-enhancing services, like teeth whitening, that typically last anywhere from three to six months. Conversely, veneers can last for 15 years or more.

Naturally, if you smoke, consume added sugar in excess, skip your biannual dental checkups, and adopt other unhealthy dental habits, then chips, stains, cracks, and the like will resurface quickly. That’s why we always encourage our patients to take proactive measures to keep their smiles in tip-top shape. That includes implementing a solid oral hygiene regimen, visiting us twice a year for a checkup and cleaning, and eating a well-balanced diet filled with lots of nutrient-dense foods.

How Can Cosmetic Dentistry Improve My Oral Health?

Oftentimes, patients assume that cosmetic dental services only improve the appearance of their smile. In reality, it can improve your oral health as well! To start, services like Invisalign and veneers can correct misaligned teeth that harbor food particles and plaque, decreasing the chances of tooth decay and gum disease developing in the process. Additionally, these services can improve the alignment of your bite, which helps prevent TMJ dysfunction and premature wear. You’ll also be more motivated to brush and floss consistently when you have a smile you genuinely love. Of course, these are just a few of the many ways your oral health can improve from investing in cosmetic dentistry. If you want to learn more, don’t hesitate to schedule a consultation with us!

Is Cosmetic Dentistry Covered by Insurance?

You may be surprised to hear that there are some cases where the answer is “yes.” Metal-free restorations are a great example because they fall under both the restorative and cosmetic categories. Dental insurance providers sometimes cover a portion of the cost of Invisalign too since it improves the alignment of your teeth and your bite. In short, it’s always worth double-checking the fine print on your plan!